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Press Release

Clickmarks Announce The Beta Release Of Its Innovative Application Development Platform

FREMONT, CALIFORNIA - January 03, 2002

Clickmarks, a provider of software infrastructure products for application development, today announced the beta release of the Clickmarks Enterprise Suite. The Clickmarks Enterprise Suite consists of the Clickmarks Enterprise Server, the Clickmarks Presentation Server and the Clickmarks Studio. This comprehensive product suite is a development and deployment environment for creating web and wireless applications and enables systems integrators, developers and enterprise customers to rapidly build and deploy pervasive applications by leveraging existing applications to create new or enhanced business applications.

"The Clickmarks Enterprise Suite delivers great value for enterprises and organizations that aim to build and deploy a pervasive e-business infrastructure, at a reasonable cost, without abandoning their existing investments in their IT assets, "said Umair Khan, CTO and Co-founder, Clickmarks. "The Clickmarks solution takes the pain and enormous costs out of creating, deploying and maintaining a world-class pervasive e-business infrastructure. It is the most comprehensive, robust, proven and scalable application development platform on the market today. "

The new Clickmarks Platform significantly accelerates the development and the deployment of Web and Wireless software solutions. It is intended for system integrators and software houses looking to create web and mobile applications, as well as Corporate IT groups that wish to create custom enterprise solutions. It accelerates and enhances the development of:

  • applications that leverage the functionality and business logic within existing web, enterprise and legacy applications, and of
  • applications where the business logic is built from scratch upon existing data

The Clickmarks Enterprise Suite meets the challenges faced by web developers today in leveraging existing applications efficiently, to develop and maintain extensible applications that are ubiquitously available.

  • Leverage existing applications efficiently:
    Enterprises today look to extend the utility and reach of existing applications: e-business-enable business processes that span several systems and users, integrate disparate applications within a single portal, extend proprietary applications to the web, and extend desktop-centric solutions to mobile devices. With no efficient way to leverage the business logic of existing applications, developers end up extending or re-writing existing functionality to fulfill this demand.
  • Efficiently develop and maintain extensible applications:
    There are two fundamental issues with web application development today: First, a developer spends an excessive amount of time writing basic "plumbing code" necessary to deploy a web application. Second, despite improvements in development tools, it is extremely difficult to keep the business and presentation logic within a web application separate - so as to ensure ease in maintaining and extending the applications. Web applications today are hardly better than the client-server applications of yesterday with their intertwined business and presentation logic.
  • Enable data and applications to be ubiquitously available:
    The access point for the Internet is no longer simply a web browser on a desktop computer. Today one access critical information and services over an ever-expanding choice of clients depending on the type of device (wireless phone, PDA, desktop, etc.), markup language (HTML, WML, iMode, VXML, etc.) and natural language (English, Japanese, German, Chinese etc.). The web application developer, with the Clickmarks Enterprise Suite has the ability to deliver application on a range of access channels.

The Clickmarks Enterprise Suite consists of the Enterprise Server, the Studio and the Presentation Server.

The Enterprise Server

The Clickmarks Enterprise Server is the core platform that powers the Clickmarks Enterprise Suite. It provides both design time and run time support for pervasive application development. All its key capabilities for data and application integration and multi-channel access are exposed to the developer via public APIs. These capabilities are also exposed to the developer via the Clickmarks Studio thus providing a visual programming paradigm.

The Studio

The Clickmarks Studio is a visual design environment that allows developers to integrate data, applications and external Java code to create a visual representation of the business logic for a web or wireless application. The business logic can be created within the Clickmarks Studio or within any popular Java IDE as the Studio allows any Java code to be visually referenced. The presentation logic can likewise be created within an HTML design environment such as FrontPage etc., or within Clickmarks Studio or as a combination of both. Finally, the studio provides a developer wit the ability to visually stitch the business logic together with the presentation logic. This representation is interpreted by the enterprise server to create and deploy the final application.

The Presentation Server

The Clickmarks Presentation server is an optional, sophisticated portal framework that provides a single point of access and control to applications developed and content aggregated using the Clickmarks Studio. It comes with powerful and intuitive administrative, reporting, and user management tools that allow both Telco carriers and Enterprises to provide their customers, employees and partners with personalized, pervasive access to services and data.

About Clickmarks

Clickmarks, Inc. is a leading provider of technology solutions for the rapid development and deployment of e-business applications and web services. Clickmarks’ products represent an innovative visual approach to Enterprise Application Integration, enabling companies to create and deploy functionally-rich applications that combine information and business processes from existing systems. Applications developed on the Clickmarks platform can be exposed as portlets (for integration within portal frameworks), EJBs and web services, and deployed on a broad range of mobile devices. The company’s software has been commercially deployed at some of the world’s largest companies, including Vodafone Group PLC and Telefonica. Founded in 1999, Clickmarks (www.clickmarks.com) is headquartered in Fremont, California.

The company is headquartered at
718 University Avenue # 202
Los Gatos CA 95032
V (408) 399-6120
F (408) 395-5404
Web site:www.clickmarks.com

For more information, please contact:
Dodi Handy, President and CEO
Elite Financial Communications Group
Tel: 407-585-1080
E-mail: dlk@efcg.net

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